Kaitlin Brito is a talented illustrator who has mastered the art of balancing her passion for 'pure making' with the demands of her paid work. Her unique style, characterized by careful linework, bright flat colors, and a playful sense of nostalgia, has earned her accolades and commissions from prestigious brands like Google, Disney, and The New York Times. However, her journey to success was not without challenges. Kaitlin had to learn to protect her creative process and prioritize her own well-being, even when it meant turning down certain projects.
One of the key lessons Kaitlin learned was the importance of 'pure making'. She realized that taking time to create for herself, without the pressure of deadlines or client briefs, helped her recharge and refocus. This practice allowed her to approach her paid work with renewed energy and a fresh perspective. By making time for her own creative pursuits, Kaitlin was able to maintain her passion and keep her work vibrant and engaging.
Kaitlin's favorite tool, a black ink pen, is a testament to her commitment to 'pure making'. She finds that the limitations of this medium force her to be more creative and spontaneous, rather than getting caught up in overthinking and perfectionism. This tool has become a key part of her creative process, helping her to unlock a freer and more imaginative part of her brain.
Her work often explores the wonder in ordinary things, and she has a particular talent for making the mundane magical. For example, her piece about beans for NPR showcased the superhero-like qualities of this humble food, bursting with color and energy. Kaitlin's ability to find the extraordinary in the everyday is a key part of her appeal as an illustrator.
When it comes to digital tools, Kaitlin is careful to maintain the handmade quality of her work. She has two firm rules for this: choosing a brush with no smoothing effect and avoiding redrawing lines more than once. These techniques help to mimic the charm of analogue, can't-undo-your-mistakes work, and keep her work feeling authentic and unique.
Kaitlin is also mindful of the briefs she takes on, and is selective about clients who want a real back-and-forth. She has learned to spot the briefs that won't deliver this, and instead seeks out clients who are open to discussion and collaboration. This approach has helped her to maintain her creative integrity and ensure that her work remains true to her vision.
Despite the challenges of the illustration world, Kaitlin remains optimistic about the future. She is not fazed by the rise of AI image tools, and instead sees them as a complement to human creativity. She values the unique qualities that human artists bring to the table, and believes that her own work will always be defined by her personal style and voice.
In the end, Kaitlin's success lies in her ability to balance her passion for 'pure making' with the demands of her paid work. By prioritizing her own well-being and staying true to her creative vision, she has created a sustainable and fulfilling career that allows her to continue pushing the boundaries of her art.
